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Social Media for Small Business Made Easy!

 A review of Face2Face:Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections by David Lee King

Many people are quite comfortable using social media tools such as Facebook, Twitter or YouTube in their personal lives but are clueless about where to begin as business owners or professionals. David King provides a very clear and concise approach to encourage business owners and professionals to establish dialogs and relationships in the online world. It’s a terrific resource. Topeka and Shawnee Public Library (where the author is employed as their Digital Services Director) is certainly an excellent example of how to make effective use of social media for any organization.

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Social Media and Small Business

If you are running a small business, taking advantage of social media tools can be the great leveler between you and the big boys.  Can’t afford expensive ad campaigns on television or radio? No problem.  Channels such as the Internet combined with mobile technology should be your friend. The beauty of an online presence is that a well-designed web site and its trimmings can make your company appear larger than it actually may actually be. Who can tell a “mom and pop” operation from the behemoth anymore?  If your company is internet-based, who knows if you even have a warehouse full of inventory. The manufacturer or distributor can be carrying it all for you.

About social media. Develop a dialogue with your customers. That’s what it’s all about today. By establishing a direct communication link between you and your customers, you learn about their likes and dislikes.  They will tell you what they like about your products, your customer service and more.  Isn’t that what you should want anyway? Your customers can help you hone what to sell and improve your level of service with the feedback they provide.

So, develop a conversation with your customers through the likes of Facebook and Twitter.  Let them know about promotions with a Tweet.  Enable your customers to post comments on Facebook.  Why not share your expertise by writing postings to a blog linked to your web site.

If you don’t know where to start, there are lots of books out there about social media and small business.  The more you read and observe how others are using it, the more it will make sense.  One book I recommend is the Complete Idiots Guide to Social Media Marketing by Jennifer Abernethy.  It’s fairly comprehensive and easy to follow.