Can you truly expect to complete a business plan for a real business in one hour? It’s not very likely. The author of One Hour Business Plan, John McAdam, admits that his book could easily have been called, “One Hour Business Plan Foundation.”
Whatever the title, I found it a terrific entrée into starting a business. The author challenges the reader to ponder answers to some very relevant questions. So, before you begin spending a great deal of time and money, why not give some thought about whether your business idea will meet an unfilled need, is it something the competition is already doing and doing well, just who is your target customer and last but not least, how much money will you make.
It could be an hour well-spent.