Networking for the Sake of Networking

Are you on Linkedin or Facebook?  And, do you have lots and lots of friends or connections?  Some of us may feel the pressure to be well-connected with volumes of people online.  But, does the quantity of contacts really mean anything and what is the point?  So, with our abundance of contacts, where has that taken us, anyway?

Long before the existence of Linkedin and Facebook , we maintained business card and Roladex files.  To me,  just going through the motion of collecting names, phone numbers, and business cards without putting much thought into it,  didn’t work well back then and it really doesn’t work well even in today’s online world.  My simple brain told me years ago that someone had to have a compelling  reason to do you a favor as in returning a favor or expecting something of value in the future.

Gordon Curtis in his book, Well Connected sums it up more eloquently than I have.  Here’s the essence of it.

Curtis says, you have to target the right person and apply the right approach, . Both parties need to reach an outcome that is beneficial to both of them.  A-ha.  So, I wasn’t too far off.  He states several criteria necessary in order for networking between two parties to work.  The keywords he uses  are ” like-minded”, “obligated”, “motivated” and “able”.  Without those, it’s highly unlikely someone will do anyone else a favor or enter into a deal.

Networking to achieve results requires a well-planned strategy.  So, develop your objectives and desired outcomes. When you identify potential networking candidates, learn something about them, figure out how you are going to reach them (necessary introductions) and what you are going to say.  Down the road, even look for ways you might reciprocate in advance.

For a more detailed explanation about how to network more effectively, I highly recommend the book, “Well-Connected.”


About suzanne kaller

Business Librarian at Arapahoe Library District in the suburbs of Denver, Colorado. Engaged in business outreach and general reference serv

Posted on September 15, 2012, in business, Jobs and Careers and tagged , , , . Bookmark the permalink. 9 Comments.

  1. Valuable information. Lucky me I found your web site by accident, and I am surprised why this coincidence did not happened in advance! I bookmarked it.

  2. Not what I was searching for but superb anyway! Well done!

  3. Networking for the Sake of Networking Your*Career*Your*business … looks clever but is Order Business Cards Online the way of doing it?

    • Hi Kevin,
      Business cards are Ok but not the only thing to do. There are lots of things you can do. I would consider a web site and someone who knows web design can help you to be sure it shows up on the top of a search engine search list. Create short Youtube videos to discuss home improvement ideas/and or your expertise you know something about. But, don’t directly pitch your business. Hard core sales does not look these days. There are lots of how-to videos on Youtube. Youtube can help you boost your web site to the top of a Google search.

      Or, try a Facebook page. It might be an easier place to start. Also, Google places. Google will add you to their business directory. You might also ask your satisfied patrons to submit testimonials. With that you can register yourself in Yelp or CitySearch. People are always looking for reviews and they also like to post them.

      Good Luck!

  4. I’m not sure what you are looking for. Sorry.

  5. Please let me know what you are looking for and I would be happy to help.

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