For Market Research, Use Your Public Library!

Business owners don’t automaticall make a connection with their local public library for valuable information to grow their organizations.  So, if you are a business owner, you’re in for a big surprise.  Best of all, it’s free! 

For consumer demographic data, look no further than your public library.  BusinessDecision licenses data from a premier demographics and GIS company ESRI.  You will get access to the same information that many of the largest consumer-driven companies have had access to for decades.  Not only does it have demographics data, you will also learn about consumer spending patterns and life style information.  Better yet, it’s easy and fun to use.  Generate reports in minutes.

If you are looking for specific contacts, either business or residential, public libraries can provide you with access to an online directory, called, ReferenceUSA.   Identify businesses by location, industry, size and more. Find residential listings by location, median home income and/or median home value.  Lists can be easily downloaded to an Excel spreadsheet.   The owner of ReferenceUSA is InfoGroup, one of the largest providers of business and residential data in the nation if not the world.

So, find out if your library licenses these resources.  In the metro area of Denver, many of the libraries offer them including my library system, Arapahoe Library District.


About suzanne kaller

Business Librarian at Arapahoe Library District in the suburbs of Denver, Colorado. Engaged in business outreach and general reference serv

Posted on February 6, 2011, in business, Entrepreneurship and tagged , , , . Bookmark the permalink. Leave a comment.

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