ESRI Offers Free Market Research

Could you use demographic information or spending habit data about existing or potential customers?  Large companies have had easy access to this information for decades.  ESRI is a premier company that offers demographic and lifestyle data linked to a GIS mapping system.

Your local public library might have a simplified version (that would otherwise cost you lots of money) through Civic Technologies called BusinessDecision.  Residents of Colorado are fortunate in that there are several libraries in the State including my library, Arapahoe Library District to subscribe to this service.

However, ESRI recently announced in their quarterly bulletin, that they have a free app called BIOS for iOS you can use on an iPhone or iPad.  Without an expensive subscription you can assess any area in the United States on the fly. Obtain market and and demographic analysis at an instant.  Do you want to know whether your neighborhood has lots of teens or seniors perhaps? Do they have lots of disposable income? Are they spending lots of money for computers and tech equipment?  Etc. 

For more information, check out, esri.com/baosforios.

Advertisements

About suzanne kaller

Business Librarian at Arapahoe Library District in the suburbs of Denver, Colorado. Engaged in business outreach and general reference serv

Posted on January 8, 2011, in business, Entrepreneurship and tagged , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: